The term “bounce rates” is often used to scare customers. Do you need to worry about your rate and what can you do to improve it?
So first let us address what the term bounce rate means. According to Google it is defined as:
“Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).”
Not all bounces are bad. While they are a good indicator of problems with your website, they can also indicate that the visitor found the information they were looking for on the first page they visited. For this reason we advise or clients never to focus to much on the general site wide bounce rate. Rather focus on specific pages and how visitors got to that page.
Ideally you should be aiming at a bounce rate of 26 to 40 percent. The average website will experience a rate of 41 to 55%.
Once you know your bounce rate you can experiment with various factors on your web pages to see how they effect the rate moving forward. In our experience the first thing to check will be your menus to make sure they are working across all platforms. Another good idea is to include a call to action on all your pages. This will help you generate more leads at the same time
Should you have any questions, please feel free to contact us.